Frank Body hit $20M in annual sales by building a community of loyal and engaged followers
We’ve talked about Frank Body’s meteoric rise to success before—and with good reason. After all, the beauty industry is already saturated as it is. So it’s pretty crazy to think that a newcomer to the niche would be able to crack $20 million in annual revenue in less than four years. While (as we mention […]
Bavarian Clockworks reached $1m in sales by becoming a content marketing machine
If you read that headline and your jaw dropped, get ready for another shocker: With the help of CanIRank’s services, the team at Bavarian Clockworks reached this mark as a brand new company with essentially zero initial following and a very limited marketing budget. First things first, the team needed to create some high-quality, valuable […]
Away generated $125M by offering more than just a product
As we’ve discussed at length before, Away is the essentially the byproduct of co-founder Jen Rubio’s frustrating experience with an overly-expensive and not-so-durable piece of luggage. While it would be easy enough for her and partner Steph Korey to simply develop a more sturdy and affordable alternative product to base their new company around, they […]
ECCO Shoes decreased customer acquisition costs by 14% ditching Google Ads (and switching to Shopping Ads)
While creating paid ads is more expensive than going the organic route, some paid options can end up being more (or less) costly than others. Which is exactly why ECCO Shoes decided to partner with Digital Gearbox while switching from using text-based Google Ads to using image-based Google Shopping Ads. The first step of the […]
Paperstone took out their competition with a simple comparison table
Paperstone is a small paper company that competes with large brand big box stores like Staples and Viking. With most people defaulting to the brands they know best, Paperstone needed to find a way to leverage their strengths against the competition; lower prices. Rather than paying top dollar to compete for advertising attention, they simply […]
Kettlebell Kings’s Instagram has directly led to “hundreds of thousands” of dollars in revenue by creating a content “guideline” for their user-generated-content posts
In yet another case of “x isn’t working as well as we thought, let’s try something else,” the owners of fitness equipment startup Kettlebell Kings switched to a more organic approach after realizing their Google Ads campaigns were costing the company way too much money. The team’s main focus: Instagram. Their initiative started simply enough, […]
Underwater Audio removed charts to bump sales by 41%
Underwater Audio had a problem with visitors who were in the middle of their sales funnel, researching specific products but then dropping off at the comparison page. When they noticed this leak they decided to get to the bottom of it. Here are the old and new versions of the page. At first glance, they […]
eCommerce companies saw a 27% spike in sales by increasing marketing spend during the 2014 World Cup
The 2014 World Cup was not only the most-watched sporting event on television of the 21st century – it was the most-watched event of any kind, period. Needless to say, such an enormous audience made for some major opportunities for eCommerce companies all over the world. Of course, it also made for heft competition for […]
Express Watches debated price vs authenticity… With shocking results!
This is a classic problem for online stores; Do you boast the lowest price or the most authentic products? The team at Express Watches were debating whether to communicate a ‘lowest price guarantee’ versus a stamp of authenticity on their website. They tested variants with both, each telling a different story about the clientele: bargain […]
Gwynnie Bee saw 5.85% CTR from optimized non-scripted influencer campaigns on YouTube
By now, you’re probably well aware of how effective influencer marketing can be in spreading brand awareness and social proof, and increasing engagement among your target audience members. A few years ago, rental clothing e-retailer Gwynnie Bee realized this exact same thing. While the team had experienced a decent amount of success using a number […]