Client Overview:
Emailwish, a pioneering Shopify app dedicated to optimizing email flows for e-commerce success, partnered with Ecomwedo, a leading E-commerce SaaS Growth and Development Agency, to accelerate its customer acquisition efforts and solidify its position in the competitive market.
Client Objective:
Emailwish aimed to attract new users and educate potential customers about the effectiveness of email flows for e-commerce businesses. Their goal was to drive installations of their Shopify app and increase revenue through targeted marketing strategies.
Strategy Implemented by Ecomwedo:
Cold Emailing Campaign:
Ecomwedo tapped into its extensive database of Shopify stores to identify potential leads. They crafted a series of educational emails focused on elucidating the benefits of Emailwish and the prowess of email flows in driving sales and customer engagement. These emails were crafted to provide valuable insights and actionable advice, positioning Emailwish as an indispensable tool for e-commerce success. The email series delved into various aspects of e-commerce email marketing, including abandoned cart recovery, post-purchase follow-ups, and customer re-engagement. Each email offered practical guidance and showcased how Emailwish could streamline and automate these processes, ultimately driving superior results for Shopify store owners.
Retargeting Ads on Google and Facebook:
In addition to the cold emailing campaign, Ecomwedo implemented retargeting strategies to re-engage users who had previously shown interest in Emailwish. Targeted ads on Google and Facebook platforms served as gentle reminders of the app’s benefits, encouraging users to visit the Emailwish store listing and complete installations.
Results Achieved:
Over the course of a 3-month campaign, Emailwish witnessed remarkable customer acquisition, resulting in 626 installations of the app. Despite experiencing some churn (approximately 100 customers), Emailwish stabilized at 473 active customers, indicating robust retention. The campaign yielded an impressive revenue of $58,552 over the last six months, with a Monthly Recurring Revenue (MRR) of $9,800 and a promising upward trajectory.
Next Steps:
Ecomwedo plans to launch comprehensive ad campaigns across diverse channels and collaborate with influencers to further amplify Emailwish’s brand presence. They will continue to focus on bolstering reviews through targeted email campaigns, developing a series of lifecycle emails, and crafting engaging content to reduce churn and nurture lasting customer relationships. Conclusion: Ecomwedo’s strategic approach to customer acquisition through cold emailing, retargeting ads, and lifecycle engagement content proved immensely successful in helping Emailwish achieve its objectives. With impressive results in customer acquisition, revenue generation, and retention, Emailwish is poised for sustained growth and success in the competitive e-commerce landscape.
Churn Reduction:
To combat churn and enhance customer satisfaction, Ecomwedo devised a series of lifecycle emails and engagement content. These emails provided ongoing support, valuable tips, and pertinent updates to users, ensuring their continued engagement with the Emailwish platform and mitigating the risk of churn.
