The Challenge
When Emailwish came to us, they had 32 installs and they aimed to attract new users and educate potential customers about the effectiveness of email flows for e-commerce businesses. Their goal was to drive installations of their Shopify app and increase revenue through targeted marketing strategies.
Our Approach
Considering Emailwish’s limited budget and their time constraints, we suggested them a mix of Cold Emails, Organic Reddit Marketing & retargeted ads.
We targeted 1 million Shopify store owners with a series of cold emails to introduce Emailwish. Our cold email series consisted of:
- Email 1: Highlighting the problem faced by e-commerce stores
- Email 2: Presenting Emailwish as the solution, accompanied by a detailed case study.
- Email 3: Sharing testimonials and reviews from satisfied users.
Follow-up Emails: Three additional follow-up emails were sent to recipients who didn’t open the initial emails, reinforcing the message.
To maintain Emailwish’s domain reputation, we used a separate email domain for these campaigns. In total, we sent about 8 million emails over the course of five months, ensuring maximum reach and engagement.
Retargeting Ads: Maximizing Reach with Google and Facebook
In addition to the cold emailing campaign, Ecomwedo implemented retargeting ads to re-engage users who had previously shown interest in Emailwish. Targeted ads on Google and Facebook platforms served as gentle reminders of the app’s benefits, encouraging users to visit the Emailwish store listing and complete installations.
Lifecycle Emails: Nurturing Users Through Every Stage
Apart from the cold emails, we designed lifecycle emails for various stages of the customer journey. These emails were crucial in retaining users and ensuring their satisfaction. Our lifecycle emails were tailored to different phases:
- Conversion Phase: Welcome emails and onboarding guides.
- Purchase Phase: Encouragement to subscribe to a paid plan.
- Engagement/Activation Phase: Tips and best practices for using Emailwish effectively.
- Renewal Phase: Reminders and incentives for plan renewals.
- Referral Phase: Requests for referrals and reviews from satisfied customers.
The Outcome
After launch, Floka Agency Co. saw:
What We Delivered
" As we continued to use their tool and found more use cases, our feature requests quickly found their way into their backlog. "
