The Challenge
When Emailwish came to us, they had 32 installs and they aimed to attract new users and educate potential customers about the effectiveness of email flows for e-commerce businesses. Their goal was to drive installations of their Shopify app and increase revenue through targeted marketing strategies.
Our Approach
Considering Emailwish’s limited budget and their time constraints, we suggested them a mix of Cold Emails, Organic Reddit Marketing & retargeted ads.
We targeted 1 million Shopify store owners with a series of cold emails to introduce Emailwish. Our cold email series consisted of:
- Email 1: Highlighting the problem faced by e-commerce stores
- Email 2: Presenting Emailwish as the solution, accompanied by a detailed case study.
- Email 3: Sharing testimonials and reviews from satisfied users.
Follow-up Emails: Three additional follow-up emails were sent to recipients who didn’t open the initial emails, reinforcing the message.
To maintain Emailwish’s domain reputation, we used a separate email domain for these campaigns. In total, we sent about 8 million emails over the course of five months, ensuring maximum reach and engagement.
Retargeting Ads: Maximizing Reach with Google and Facebook
In addition to the cold emailing campaign, Ecomwedo implemented retargeting ads to re-engage users who had previously shown interest in Emailwish. Targeted ads on Google and Facebook platforms served as gentle reminders of the app’s benefits, encouraging users to visit the Emailwish store listing and complete installations.
Lifecycle Emails: Nurturing Users Through Every Stage
Apart from the cold emails, we designed lifecycle emails for various stages of the customer journey. These emails were crucial in retaining users and ensuring their satisfaction. Our lifecycle emails were tailored to different phases:
- Conversion Phase: Welcome emails and onboarding guides.
- Purchase Phase: Encouragement to subscribe to a paid plan.
- Engagement/Activation Phase: Tips and best practices for using Emailwish effectively.
- Renewal Phase: Reminders and incentives for plan renewals.
- Referral Phase: Requests for referrals and reviews from satisfied customers.
The Outcome
In total, we generated 982 new installs over a period of 5 months and generated $12,674 in new revenue. Here’s how Emailwish’s user base and revenue grew over the five months:
Understanding User Behavior: Conversion Rates and Plan Adoption:
With 21.72% of users opting for paid plans, the breakdown was as follows:
- Free Plan (79.28%): The majority of users utilized the free plan, providing a solid foundation of active users who benefited from basic features and could potentially convert to paid plans in the future.
- $27 Plan (13.95%): Most of the paid users subscribed to this plan, contributing significantly to the overall revenue.
- $69 Plan (6.47%): A considerable number of users opted for this plan, reflecting their need for more advanced features.
- $500 Plan (0.28%): A small yet impactful group of high-value users chose this premium plan, adding substantial revenue.
- Uninstalls (32.71%): A significant number of users uninstall the app shortly after installation. To address this, improving the onboarding process and offering personalized retention strategies can help reduce churn.
